Case Study: Milbon boosts video engagement and market share with Brightcove Video Marketing Suite

Milbon doubles video playbacks and reaches 90% completion with Brightcove

Milbon, Japan's leading professional hair care brand, needed an efficient way to educate its vast network of stylists across the country. Their existing ad-supported video platform was difficult to manage, featured irrelevant ads, provided slow playback, and lacked analytics. To address these key video concerns, Milbon turned to Brightcove and implemented its Video Marketing Suite.

The Brightcove solution provided an easy-to-manage platform for video distribution on Milbon's website and a dedicated app. This eliminated irrelevant advertisements and dramatically improved video management and playback performance. Brightcove's analytics enabled data-driven content improvements, leading to nearly doubled video playbacks, consistent 90% completion rates, and enhanced marketing penetration, solidifying Milbon's market share leadership.

Milbon