Case Study: McAfee increases partner communications with Brightcove App Cloud mobile platform

McAfee Increases Partner Communications with Mobile Apps

McAfee, a leading security technology company, needed a simpler way to aggregate partner materials and communicate across Android and iOS. Their in‑house mobile site proved cumbersome and standalone app platforms were costly and hard to maintain, so the team looked for an integrated, multi‑platform solution that would improve accessibility and streamline content management.

McAfee chose Brightcove App Cloud (building on its Brightcove Video Cloud use) to create a one‑stop partner hub with push notifications, a dedicated video section and detailed analytics. Since launch the app has driven about 1,000 installs, an average session length of seven minutes, direct notifications reaching roughly 700 partner reps, centralized communications and simplified content access, with plans for quarterly feature updates and broader global expansion.

McAfee

Ricardo Martinez

Channel Marketing Programs Manager