Case Study: Maxim Integrated expands audience reach and boosts video monetization with Brightcove Video Cloud

Maxim Goes Multiplatform with Xbox App and Brightcove Video Cloud

Maxim, a men’s lifestyle brand targeting 18–34-year-old men, wanted to evolve its online video strategy from supplemental behind-the-scenes clips into a standalone, multiplatform video brand to reach younger audiences—particularly on gaming consoles where that demographic spends time. The Alpha Media Group team needed a dependable video platform and streamlined distribution workflow to publish and manage thousands of short-form videos across new apps and social channels.

Alpha migrated to Brightcove Video Cloud and launched an Xbox 360 app featuring 20+ original series, social integrations (e.g., #AskArianny) and one-time publishing via Video Cloud APIs. The move drove higher video views, longer time spent, broader audience reach, new monetization with pre-roll ads, and a Brightcove Innovation Award nomination, with plans to expand to additional connected devices.

Maxim Integrated

Michael Le Du

Chief Technology Officer