Case Study: Math Tutor DVD grows video revenue 50% and boosts subscriptions 20% with Brightcove

Math Tutor DVD Grows Video Revenue 50 Percent by Streaming on Brightcove

Math Tutor DVD, founded by Jason Gibson in 2004, evolved from selling CDs and DVDs to building a membership-based, on-demand video service. As customer viewing shifted online and to mobile, Gibson needed a video platform that could deliver paywalled, high-quality streaming across devices and drive social distribution to convert viewers into paying members.

By adopting Brightcove (including Brightcove Gallery and Brightcove Social) and launching a Brightcove-streamed mobile app, Math Tutor DVD offered sampler lessons, streamlined cross-posting, and subscription/pay-per-view options. The changes drove a 50% increase in video-driven revenue (the members’ area now accounts for roughly half of total revenue), a 20% year-over-year rise in subscriptions (85% of that in four months), and about 4,000 app downloads in just over a month.

Math Tutor DVD

Jason Gibson

Founder