Case Study: Math Tutor DVD increases video revenue and subscriptions with Brightcove

Math Tutor DVD boosts video-driven revenue 50% with Brightcove

Math Tutor DVD, an online learning company founded by Jason Gibson, needed to transition from selling physical DVDs to a modern, membership-based video revenue model. The challenge was to find a video platform that could host content behind a paywall, deliver superior viewing across devices, and help drive subscriber growth. They partnered with Brightcove and utilized its Video Cloud platform for hosting and management, along with Brightcove Social and Brightcove Gallery for distribution and engagement.

Brightcove provided a streamlined platform that supported subscription-based access and integrated with Math Tutor DVD's existing e-commerce site. The implementation of Brightcove Gallery for sample lessons and Brightcove Social for cross-posting to platforms like YouTube and Facebook boosted engagement and traffic. As a result, Math Tutor DVD saw a 50% increase in video-driven revenue, with video now accounting for half of total revenue. Additionally, the use of Brightcove's social tools contributed to a 20% year-over-year increase in subscriptions, with 85% of that growth occurring in just four months. Brightcove also powered their new mobile app, which garnered 4,000 downloads in its first month.

Math Tutor DVD