Case Study: LPGA expands global live streaming reach with Brightcove

LPGA reaches 60 more countries with Brightcove

The Ladies Professional Golf Association (LPGA), a major women's professional sports organization, faced the challenge of navigating complex international sports broadcasting rights to grow its global fanbase. Restrictions and unexpected events often prevented fans in many countries from viewing tournaments. The LPGA partnered with Brightcove and its live streaming solutions to overcome this challenge.

Using Brightcove's platform, the LPGA could quickly deploy and geo-restrict live streams, allowing them to broadcast to countries without existing TV deals. This solution provided immense flexibility, enabling the LPGA to pivot instantly during unexpected broadcast interruptions. As a result, Brightcove helped the LPGA extend its reach to 60 additional countries, engage tens of thousands of concurrent viewers, and deploy new streams in just five minutes.

LPGA