Case Study: Barrow Neurological Institute achieves 40K+ live surgery views and boosted web traffic with Brightcove

Live Stream Surgery Draws Over 40K Views

Barrow Neurological Institute, a world‑class center for neurosurgery and the largest neurosurgery residency program in the U.S., needed to broaden awareness and attract patients, researchers, and residents. Their prior video approach—few long pieces and reliance on YouTube—offered little control over the viewer experience and failed to drive consistent engagement or traffic to the Barrow site.

Barrow partnered with Brightcove to build a branded video platform, shift to short, story‑driven content, and add live‑stream capability and analytics. The new strategy increased site traffic and SEO (a 12‑place jump for “acoustic neuroma”), enabled data‑driven content optimization, and culminated in a live stream surgery that drew over 40,000 viewers—demonstrating clear audience growth and measurable ROI.

Barrow Neurological Institute

Andrew Wachtel

Digital Marketing and Strategy Analyst