Case Study: ThinkTalk Networks achieves wider online reach and new sponsorship revenue with Brightcove

Lights, Camera, Career Brightcove Platform Helps ThinkTalk Networks Connect Students and Employers

ThinkTalk Networks produces weekly 28-minute interactive career programs and an online community that connects college students with high‑profile professionals. Originally reliant on DVD distribution and only able to host short preview clips online, ThinkTalk needed a reliable online video platform to stream full episodes, support student-uploaded questions, enable social sharing, and syndicate content to reach more students across web and mobile channels.

In December 2008 ThinkTalk deployed the Brightcove platform to stream full episodes, accept webcam/mobile question uploads, and simplify sharing and syndication to YouTube, Facebook and niche sites. The move expanded viewing and sharing opportunities, unlocked sponsorship and repurposing revenue (for example, Fins.com), strengthened corporate recruitment partnerships, and made interactive student content a core part of the network’s programming.

ThinkTalk Networks

Stephen Clark

Chief Executive Officer and Founder