Case Study: Valnet achieves 30% quarterly growth by pivoting to video with Brightcove

Leading Digital Publisher Valnet Pivots to Video, Realizes 30% Quarterly Growth

Valnet is a digital media publisher behind eight brands (including TheRichest, ScreenRant and CBR) that has rapidly pivoted from text to video as user demand shifted. Faced with exploding video production—thousands of assets and dozens of daily uploads—and the need to publish natively on its seven sites as well as social platforms, Valnet needed a scalable, easy-to-use hosting and analytics solution to manage growth and tailor content across channels.

Valnet implemented Brightcove Video Cloud (and plans to use Brightcove Social) to centralize hosting, QA, publishing and creator-facing analytics. The platform’s scalability and actionable metrics helped Valnet turn video into 40% of its content (with 10,000+ assets, 13M YouTube subscribers, ~10M daily views and a combined reach of 524M users), driving rapid audience growth and delivering 30% quarterly growth while positioning the company to pursue a 70% video roadmap.

Valnet

Angel Berrocal

Vice President of Video Content