Case Study: Cirrus Media doubles online audience engagement and speeds video publishing with Brightcove Video Cloud

Leading Australian Publisher Cirrus Media Doubles Online Audience Engagement With Video

Cirrus Media is an Australian B2B publisher and events company serving the healthcare sector with titles like Pharmacy News, Australian Doctor and Medical Observer, reaching over 680,000 subscribers. While video was central to its content strategy, producing and publishing event video—particularly for the Australian Pharmacy Professional Conference (APP)—was slow and labor‑intensive, with edits and uploads taking days and causing loss of audience interest and reduced ROI.

By deploying Brightcove Video Cloud with StreamZ, Cirrus streamlined ingestion, transcoding, tagging and approvals, enabling remote production and publishing as fast as 10 minutes after capture. The faster workflow cut upload time from days to minutes, boosted video views (250% across the three conference days, 3,200% on day one, and +225% over the following four weeks), lowered production costs, and improved audience engagement and retention; Cirrus now plans broader Brightcove use including analytics and autoplay to further grow reach.

Cirrus Media

Jon Simmons

Former Creative Director