Case Study: Mi9 achieves increased fan engagement through multi-camera State of Origin streaming with Brightcove Video Cloud

Leading Australian Digital Media Company Scores Big With Fans During Nation’s Premier Sporting Event

Mi9, a leading Australian digital media company reaching over 12 million Australians monthly, needed to deliver a premium live and on-demand experience for the nation’s premier sporting event, the State of Origin series. The challenge was to offer multi-camera angles, fast transcoding of archival and live clips, and a seamless responsive web and mobile app experience at huge scale, after past problems with unreliable video infrastructure.

Mi9 implemented Brightcove Video Cloud to power a multi-camera player, faster transcoding, rich API-driven workflows and tight CMS integration, adding features like slow-motion replays, social voting and historical footage. The platform handled the heavy clip volume without major downtime, drove increased user engagement, strengthened advertiser partnerships, and established a scalable foundation for future cross-screen innovations.

Mi9

Ed Harvey

Product Manager