Case Study: Italiaonline boosts monthly video views by 33% with Brightcove

Italiaonline boosts monthly video views by 33% with Brightcove

Italiaonline, Italy's largest internet company, needed to optimize its video advertising to increase revenue, improve audience targeting, and boost key metrics like click-through and completion rates. They partnered with Brightcove and its Video Cloud platform to design a more efficient advertising solution.

Brightcove helped Italiaonline implement a unique ad format called Pre-roll Plus, which combines a pre-roll video with a simultaneous companion display ad. This solution significantly strengthened brand messaging and increased viewer engagement. The innovation, first used for a Samsung product launch on the Virgilio Video site, resulted in a 33% increase in monthly video views. Brightcove's technology was key to this success, enabling Italiaonline to improve its sales funnel and attract more advertisers.

Italiaonline