Case Study: Inspiring Interns achieves streamlined recruiting and 30% year‑over‑year growth with Brightcove Video Cloud

Inspiring Interns Transforms the Recruiting Process with Video Cloud

Inspiring Interns, a leading UK provider of internships and work experience (reporting about 65% of placed interns become permanent hires), set out to differentiate its recruitment offering by adding video CVs so candidates could showcase personality and enthusiasm. With dozens of videos uploaded daily, the company needed a scalable online video platform to manage a growing library and quickly publish approved video CVs across its website, email and social channels.

In June 2009 Inspiring Interns adopted Brightcove Video Cloud to host, manage and distribute candidate videos, with simple, fast and mobile-ready delivery and integration with YouTube and email marketing. The platform sped up vetting and shortened clients’ recruitment processes, increased engagement and email click-through rates, broadened distribution, and helped drive roughly 30% year-over-year company growth.

Inspiring Interns

Andrew Scherer

Marketing and Communications Director