Case Study: Alaska Channel achieves higher conversions and 95% advertiser retention with Brightcove

Immersive Video Content Drives Conversion and a 95% Advertiser Retention Rate

Alaska Channel, founded by Bob Kaufman, produces immersive, high‑definition videos that showcase authentic Alaskan experiences to inspire travel. The company faced the challenge of reliably delivering and monetizing high‑quality video across multiple channels—websites, a popular travel site (Alaska.org), a GPS‑driven app, in‑airport and hotel displays—despite Alaska’s connectivity constraints and limits on outdoor advertising, while also maintaining a clean, brand‑safe viewing environment that drives trust and bookings.

To solve this, Alaska Channel adopted Brightcove Video Cloud for easy uploads, tagging, custom players and multi‑point distribution without third‑party ads. The result: stronger engagement (viewers spend over one minute longer), about 30% higher click‑through rates on pages with video, a 95% advertiser retention rate, and measurable partner gains (one client saw a 150% increase in customers), contributing to more bookings and increased ad revenue across its 3.5M‑visitor site and 500K‑download app.

Alaska Channel

Bob Kaufman

Founder