Case Study: WorkerBee.TV achieves 30% annual growth delivering turn‑key video solutions for associations with Brightcove

How Workerbee.tv Built A Thriving Business By Helping Professional Associations Use Video Strategically

WorkerBee.TV, founded in 2008 by Dan Stevens, is a full‑service video production and marketing company that specializes in serving professional and trade associations. The company’s challenge was to create a scalable, turn‑key video solution that drives member engagement, supports events, and generates both dues and non‑dues revenue while making video easy for associations to adopt and manage.

WorkerBee.TV solved this with its Association TV® platform—backed by Brightcove Video Cloud and Brightcove Live—combining production, live streaming, distribution, analytics and a cooperative revenue‑share model (“Video as a Member Service”). The platform delivers high engagement (typical 70%+ completion rates, often 90–100%), enabled a forklift dealer campaign that enrolled 17 new members (95% of the annual goal) and produced six‑figure revenue while offering low per‑dealer pricing, and has driven consistent 30% annual revenue growth and readiness for global expansion.

Workerbee.TV

Dan Stevens

Founder