Case Study: Wesleyan University reaches every audience and streamlines video management with Brightcove Video Cloud

How Wesleyan University Uses Brightcove To Reach Every Audience

Wesleyan University, a liberal arts college in Middletown, Connecticut, relies heavily on video to reach prospective students, parents, alumni, faculty, and athletics audiences. That breadth of use — plus the need to recreate the on‑campus experience during the pandemic — created content management, accessibility, and control challenges, and their previous video host surfaced unwanted ads and unrelated videos.

Wesleyan adopted Brightcove Video Cloud, a self‑serve, easy‑to‑use platform that gives the university full control over players, supports closed‑captioning integrations for ADA compliance, creates multiple renditions for global playback, and delivers robust analytics. The result: faster, decentralized video publishing that frees IT resources, improves accessibility and presentation quality, and helps the university consistently convey the “Wes” experience to diverse audiences.

Wesleyan University

Melissa Datre

Interim Marketing Director