Case Study: Wendy’s decreases employee training time with Brightcove-powered video

How Wendy's Fresh Approach Used Video To Train Employees Faster

Wendy’s, one of the world’s largest franchise restaurant chains, needed a faster, more consistent way to train and communicate with a diverse workforce of corporate staff, company‑owned restaurants, and franchisees. Relying on written memos and hard‑copy materials made it slow and uneven to deliver role‑appropriate information, so the company sought a scalable solution to shorten training time, improve safety, and foster a more inclusive culture.

Using Brightcove, Wendy’s delivers Brightcove Live streams and on‑demand video through its secure WeConnect intranet and LMS, producing over 500 short, interactive training assets with quizzes and repurposed live content. Brightcove’s transcoding and encryption ensure reliable playback across devices and safe distribution behind the firewall, while video production has more than tripled, seat time in training has decreased, and restaurants report better safety, engagement, and operational efficiency.

Wendy's

Tim Wicks-Frank

Lead Learning Architect