Case Study: Vox Media achieves more accurate ad performance insights with Brightcove

How Vox Media Used Custom Ad Units To Give Advertisers Insight Into Viewership

Vox Media, the publisher behind brands like The Verge, Vox, and Eater, needed a way to deliver premium, brand-safe video advertising across its Concert platform while giving advertisers clearer insight into performance. To support its custom ad solutions and outstream formats, Vox Media chose Brightcove’s video platform, including its HTML5 player and viewing analytics.

Brightcove helped Vox Media launch and scale its outstream and other custom video ad units faster, while improving measurement with accurate pause behavior and analytics. As a result, Vox Media could better track video completion rates, help advertisers choose the right content based on VCR goals, and drive stronger advertiser satisfaction and repeat business.

Vox Media

Heather Savatta

Director of Ad Solutions