Case Study: TN Marketing reaches more audiences across more platforms with Brightcove Beacon

How Tn Marketing Reaches More Audiences on More Platforms

TN Marketing is a global video streaming service with more than 5 million registered enthusiasts in over 150 countries, but it needed a way to extend its hobbyist content across many devices and platforms while maintaining a seamless, engaging experience. To meet that challenge, TN Marketing turned to Brightcove and its Brightcove Beacon™ product to support app-based streaming on connected TV devices like Roku and Amazon Fire TV.

Brightcove helped TN Marketing launch branded apps and deliver consistent TV-like experiences across its properties, making it easier to reach new audiences and support longer-form viewing. The results include 10 apps live on Roku and Fire TV, a 64% increase in viewer engagement for GetHealthyU TV in just two months, 30–60% growth in users viewing brand channels, and 20–50% growth in visitors to Roku and Fire TV brand channels.

TN Marketing

Jim Kopp

Evp and Gm of Digital Business