Case Study: Stuff expands beyond traditional journalism with Brightcove

How Stuff Moved Beyond Traditional Journalism With Compelling Video Of All Kinds

Stuff needed a trusted partner to help build a brand-new video platform that could extend its traditional journalism into news, sports, entertainment, lifestyle, and documentary storytelling. The publisher turned to Brightcove and its video and OTT solution to launch Play Stuff, aiming to increase its video footprint and meet growing audience demand for new streaming experiences.

Brightcove delivered the platform with 24/7 reliability, technical expertise, and no added development costs, enabling Stuff to launch quickly and confidently. The result was Play Stuff, a new streaming service with more than 3 million views per month, 27 genres, 78 channels, and thousands of videos, making Brightcove a key partner in Stuff’s expansion beyond traditional news.

Stuff

Carol Hirschfeld

Head of Video/Audio & Content Partnerships