Case Study: SPH increases viewing time by 50% with Brightcove interactive video

How Sph Uses Visual Storytelling in Advertising Campaigns

SPH, a leading media organization in Asia, wanted to strengthen its digital advertising and branded content offerings as it expanded into video across its newspapers, websites, and mobile apps. To do that, SPH partnered with Brightcove and used Brightcove Video Cloud to host and manage its editorial and advertising video content.

Brightcove helped SPH deliver more engaging campaigns with interactive video and stronger analytics. In one campaign, Brightcove-powered interactivity lifted viewing time by 50%, doubled views versus a previous similar video, and improved play-through rates, while also helping SPH track traffic, conversions, and audience behavior more effectively.

SPH

Serene Goh

Head of Sph Content Lab