Case Study: Sony Music Solutions achieves 1 million simultaneous viewers for Stagecrowd with Brightcove

How Sony Music Solutions Launched Stagecrowd And Brought Live Music To 1 Million Viewers--at The Same Time

Sony Music Solutions launched Stagecrowd — a livestreaming platform created in response to Japan’s COVID-19 restrictions — to keep fans and artists connected after in-person concerts were canceled. Built in just eight weeks, the service needed broadcast-quality video, rock-solid reliability and the ability to scale for large concurrent audiences during peak events.

By using Brightcove’s streaming technology and working closely on production and analytics, Stagecrowd delivered 351 performances in its first six months and brought live music to 1 million viewers at the same time. The platform earned high marks for video and audio quality, generated substantial revenue, strengthened artist relationships through shared viewer insights, and positioned Sony Music Solutions for ongoing growth and international expansion.

Sony Music

Tanaka

Executive Officer, Digital Business Company