Case Study: Showtime Networks creates a premium video destination and drives new ad revenue with Brightcove

How Showtime Created A Video Content Destination And New Revenue In The Process

Showtime, a premium cable network, wanted to make its website a leading video destination that both promotes its TV programming and generates new ad revenue. The challenge was delivering a premium, TV-quality online experience without diverting resources to build and maintain a proprietary video player—something outside the company’s core strengths.

By adopting the Brightcove Platform, Showtime can manage a large video catalog, deliver near‑HD playback, enable sharing and social features, and syndicate players to partners without custom builds. The platform freed up the equivalent of three full‑time positions, more than doubled video page views in the first two months, and made it easier to monetize and expand its online video offerings.

Showtime Networks

Chris Lucas

Vice President & Executive Producer