Case Study: Seven West Media launches Australia’s first 24/7 live streaming network and monetizes live TV at scale with Brightcove

How Seven West Media Put Viewers In Control With A Tv Everywhere Strategy

Seven West Media (SWM), one of Australia’s leading integrated media companies, set out to become a total video enterprise and give viewers control of the viewing experience. To do that it needed to incrementally monetize all live-stream content and measure each asset independently as part of a TV‑Everywhere strategy, including launching Australia’s first 24/7 live‑stream television operation.

SWM built its 7plus OTT service on Brightcove—using Brightcove Player, transcoding/encoding and server‑side ad insertion (SSAI)—to mitigate ad blockers, optimize ad delivery and enable catch‑up VOD alongside live channels. The platform went to market in 12 weeks and quickly scaled: nearly 3 million unique visitors per month early on, 5.5 million simultaneous viewers at the Australian Open peak, 16 million Winter Olympics viewers with 274 million social video views, and 189 million live streaming minutes for the Commonwealth Games, all without viewability issues.

Seven West Media

Clive Dickens

Chief Digital Officer