Case Study: Savoir média improves video engagement and discoverability with Brightcove

How Savoir Média Creates Accessible and Unique Video Content

Savoir Média, a Canadian nonprofit dedicated to sharing Quebec experts’ knowledge through 100% Quebecois video content, needed to replace a complicated, outdated platform made up of multiple solutions. The lack of a modern user experience, mobile app availability, and strong content discoverability made it harder for the audience to engage with its ad-free programming, so the organization turned to Brightcove and Beacon Apps.

Brightcove helped Savoir Média launch a modern, easy-to-use platform in just five months, including mobile and Roku apps, along with improved metadata and structured data for better search visibility. The result was stronger engagement and measurable growth: average video completion rose to 41% from 21%, video views increased by 7.5%, and time on platform grew by 4% over one year.

Savoir Media

Marie-Josée Lestage

General Manager and Executive Producer