Case Study: SAS achieves scalable, cross-device video engagement that drives sales with Brightcove Video Cloud

How Sas Used Video To Show Their Products' Impact On People's Lives

SAS, the global leader in analytics, faced the challenge of making an intangible software product feel real and emotionally compelling to diverse audiences — prospects, customers, employees and analysts — across different stages of the buying cycle and on many devices. To do that they needed fast, scalable video communication that could both dramatize customer impact and support sales and brand efforts worldwide.

SAS built a 40‑person in‑house video team that produced 1,200+ videos (overviews, customer references and demos) and adopted Brightcove Video Cloud to deliver content everywhere and handle device encoding from a single high‑quality upload. The approach enabled rapid, personalized touches (a CEO message that was scripted, shot and delivered in days and helped close a sale), powerful storytelling (a Nepal relief case study) and more efficient, future‑proof distribution that increased engagement, supported sales and strengthened the brand.

SAS

Bill Marriott

Sr. Director of Video Communications and New Media