Case Study: ONE CAREER achieves faster in-app video distribution and better recruitment engagement with Brightcove

How One Career Distributes Recruiting Videos to Job Hunters

ONE CAREER, an IT/HR service provider, needed a faster, more controlled way to distribute recruiting videos after COVID-19 canceled in-person job events. It wanted to move beyond YouTube Live for marketing and launch in-app video delivery for corporate briefings and other events, while improving viewer data reliability and restricting access to sensitive company information. Brightcove was chosen for its ease of use and quick implementation.

Brightcove enabled ONE CAREER to launch its in-app video distribution service in just two to three months, with minimal in-house development and maintenance. The new platform gave students a single place to watch videos, research employers, and apply, while giving recruiters engagement data and tighter content control. Results included a 95% increase in student interest after viewing videos and a 10% increase in job entries, helping ONE CAREER improve employer branding and recruitment effectiveness.

ONE CAREER

Kumpei Tada

Consulting Sales Division Event Producer