Case Study: McDonald's Japan achieves revolutionized internal communications and faster training with Brightcove

How Mcdonald's Japan Revolutionized Their Internal Comms With Video

McDonald’s Japan, a network of nearly 3,000 restaurants, faced a growing training and communication problem: headquarters relied on printed training booklets that were costly and slow to update, making it hard to train a largely non-Japanese workforce with a 50% turnover rate and to keep frontline teams current on operations and protocols.

By deploying video training on iPads with Brightcove Video Cloud on the backend, McDonald’s Japan moved all training, CEO updates, and team communications to an always-current digital format. The result: employees have up-to-date information at their fingertips, faster and more effective message delivery, energized teams, and a transformed internal communications system.

McDonald's

Nobuyuki Yotsuya

Corporate Applications and Infrastructure