Case Study: Major League Fishing drives real-time engagement with Brightcove

How Major League Fishing Drives Engagement in Real Time

Major League Fishing (MLF) set out to transform competitive bass fishing into a major sports viewing experience and expand from linear TV into long-form digital live streaming. To do that, MLF needed a partner that could deliver stable 8–10 hour streams, HD quality, monetization, analytics, and strong technical support—making Brightcove and its streaming platform a key fit for the challenge.

Brightcove helped MLF launch reliable live streams with ad insertion, clickable overlays, and concurrent analytics through a customized solution that supported their “Big Red Button” workflow. As a result, MLF improved sponsor reporting with real viewer data, identified peak viewing times, boosted engagement, and grew from a two-hour program into a leading sports streaming property, all while expanding reach to new fans worldwide with Brightcove.

Major League Fishing

Jared Collett

Head of Digital Ad Operations