Case Study: All Nippon Airways achieves 33% operating cost reduction and expanded video distribution with Brightcove

How Japan's Largest Airline Used Video To Cut Operating Costs By A Third

All Nippon Airways (ANA), Japan’s largest airline, relied heavily on video across advertising, in‑flight entertainment and direct marketing to drive engagement and direct ticket sales. As video usage expanded, production was fragmented across departments and external partners, making distribution costly, slow and inconsistent and forcing ANA to outsource operations that increased complexity and expenses.

ANA implemented the Brightcove online video platform to centralize distribution and automate encoding, enabling easy uploads, multi‑platform delivery (mobile, social, Apple TV, Roku) and built‑in analytics. The result: operating costs fell by 33%, time to publish videos was cut in half, playback quality and user experience improved, and ANA gained reliable view metrics (unique views, watch time, geography) to inform marketing decisions — prompting wider internal use of video as a core infrastructure.

All Nippon Airways

Ken Nishimura

Assistant Manager, Digital Marketing, Market Communications