Case Study: Italiaonline achieves better ad viewability and monetization with Brightcove

How Italy’s #1 Online Publisher Boldly Reinvented The Pre-roll Video Ad

Italiaonline, Italy's largest internet company, faced the challenge of needing to advance its video offerings beyond simple delivery. As the market evolved, viewers demanded a superior experience, and advertisers required improved ad viewability, completion rates, and targeting to maximize monetization. To address this, they turned to the Brightcove platform and its Player.

Implementing Brightcove's solutions, including Dynamic Delivery for reduced latency, Italiaonline developed custom plugins for viewability and an optimized advertising stack. This partnership significantly improved user engagement and monetization. The results included very strong video inventory KPIs, an increased ability to attract advertisers, and valuable real-time analytics, solidifying their leadership in the Italian market.

Italiaonline

Domenico Pascuzzi

Marketing Director