Case Study: Hennge achieves reduced lead churn and a 200% boost in outbound call success with Brightcove Video Marketing Suite

How Hennge Created More Video Content With Fewer Resources And Reduced Churn In The Process

Hennge’s Cloud Sales and Marketing team was struggling with a 90% lead churn rate: the sales team was at capacity, unqualified leads were dropped after one contact, and there was no automated way to score or nurture prospects. They needed a low-effort way to qualify more leads and free up reps without hiring more staff.

Hennge repurposed regularly produced live seminars into on‑demand videos and used Brightcove’s Video Marketing Suite—integrated with Salesforce and Marketo—to automate delivery and track who watched and how much. Viewers who watched 50%+ of a video were flagged for follow-up, enabling more qualified outreach without extra hires or technical work; outbound call success rose 200%, reducing churn and leading to more productive conversations.

Hennge

Hiroaki Mizutani

Hennge Cloud Sales and Marketing Division