Case Study: Fitch Learning boosts attendance and scales secure video learning with Brightcove

How Fitch Learning Used Video To Train And Educate The Financial Services Industry

Fitch Learning is a global provider of employee education and professional development for the financial services industry, serving major banks and individual learners worldwide. As it shifted most classroom curriculum to online video, the company needed a secure, scalable way to deliver high-quality live and on-demand training while capturing and tracking viewer behavior for lead generation and compliance across corporate firewalls.

Fitch implemented Brightcove (Video Cloud, Gallery, Audience and Brightcove Live) to stream and host its catalog—over 10,000 hours of content and 200+ live/on-demand sessions annually—using features like DVR, live-to-VOD and gated events plus Audience analytics integrated with Salesforce and Marketo. The result was higher attendance and conversions, stronger security and scalability, precise viewer-level analytics for marketing and sales, and the ability to create more tailored, client-specific courses.

Fitch Learning

Victoria Green

Global Recordings Manager