Case Study: Finastra achieves 26X higher video marketing ROI with Brightcove

How Finastra Increased Roi by 26x

Finastra, a global financial services provider, needed a better way to engage prospects and customers after COVID-19 made in-person and traditional channels less effective. The company was struggling with “sea of sameness” in digital marketing and wanted to create a more distinctive, data-driven video experience using Brightcove and Marketo.

Brightcove helped Finastra build Finastra TV, a custom streaming channel that un-gated content for returning visitors, tracked first-party viewer behavior, and integrated analytics with CRM and marketing automation. This enabled more targeted follow-up, smarter content planning, and a more seamless user experience, helping Finastra achieve a 26X increase in video marketing ROI.

Finastra

Jamie Stepien

Director of Digital Marketing