Case Study: Entravision Communications achieves 400% video view growth and a seamless 200,000‑asset migration with Brightcove

How Entravision Consolidated More Than 200,000 Video Assets On One Platform Ours

Entravision, a media company that connects advertisers with Hispanic audiences across 85 regional websites, faced the challenge of consolidating a library of more than 200,000 video assets onto a single platform while preserving each file’s metadata and supporting decentralized team workflows.

Brightcove handled the migration and provided Video Cloud, Brightcove Player and Social plus partner solutions from IRIS.TV and Akamai, enabling 25 account owners to manage linked accounts, launch a targeted distribution strategy, and improve site engagement. Faster load times and IRIS.TV recommendations helped drive a 400% year‑over‑year increase in video views, and Entravision is now exploring OTT opportunities.

Entravision Communications

Federico Gagliardone

V.P. Integrated Operations