Case Study: Dunkin' Brands achieves stronger franchisee engagement and consistent employee communications with Brightcove Video Cloud

How Dunkin' Used Video To Create Engaging Internal Communications

Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin‑Robbins with more than 19,000 stores worldwide, needed a reliable way to keep corporate teams, field employees and franchise owners informed and trained across a dispersed global network. The challenge was delivering consistent, engaging messaging and operational guidance (product launches, equipment setup, cleaning, ROI expectations) to franchisees who couldn’t always attend in‑person sessions.

Dunkin’ adopted Brightcove Video Cloud and mobile‑friendly Brightcove Players to deliver on‑demand, repurposed video content—short segments of webcasts, product demos, region‑specific CEO messages and training. The solution produced clearer, more engaging communications, faster distribution of critical information, rising franchisee viewership and engagement, stronger relationships with owners, and a measurable return on their video investment.

Dunkin' Brands

Glen Schwartz

Director of Corporate Communications