Case Study: CTCA streamlines cancer video distribution and improves patient education with Brightcove

How Ctca Delivers Video to Cancer Patients Nationwide

CTCA, now City of Hope®, needed a better way to deliver patient education videos across its cancer care websites while keeping content accurate, accessible, and consistent. With audiences looking for personalized oncology information, CTCA also had to streamline a fragmented publishing process and avoid misinformation from third-party video recommendations.

Brightcove provided the centralized video platform and Brightcove Global Services support CTCA used to simplify multi-channel distribution, manage its media library, and create custom branded players and analytics tracking. The results included saving at least 15 hours of work per week, faster custom ad-portal development in weeks instead of months, and a more tailored video experience that helped pages with video outperform pages without video by up to three times.

CTCA

Michael Harkins

Head of Production