Case Study: Baxter Credit Union scales video engagement across departments with Brightcove

How Baxter Credit Union Scaled Video Across Departments

Baxter Credit Union (BCU) wanted to stand out in a crowded financial-services market by improving member communication, mobile banking support, and financial education through video. With Brightcove, the credit union began building a video program for marketing, tutorials, and explainers to help its 350,000+ members understand banking tasks and money matters more easily.

Brightcove enabled BCU to update video content without republishing or changing links, saving time across many knowledge-base articles, emails, and internal uses. The program expanded beyond marketing to social media, business development, frontline staff, and board presentations, driving higher email engagement, simplifying multi-platform publishing, and improving efficiency; BCU now also plans to use Brightcove analytics and interactive video data to personalize journeys and reduce call-center volume.

Baxter

Jill Sammons

Senior Vice President