Case Study: AO.com achieves higher conversion and a more engaging online retail experience with Brightcove

How Ao.com Engaged Prospects With Video At Every Stage Of Their Customer Journey

AO.com is a leading European online retailer for electrical products that needed to replicate and exceed the in‑store buying experience online. Faced with thousands of SKUs and the challenge of giving customers consistent, confident product knowledge, AO sought a way to answer every customer question, reduce purchase uncertainty, and lift conversion across the buying journey.

AO built an in‑house video studio and partnered with Brightcove (Video Cloud and Gallery) to produce product reviews, how‑tos, customer‑home shoots, and 2D/3D demos, plus interactive galleries and data‑driven content optimization. The results: faster content turnaround, higher conversion rates for viewers, improved customer trust and personalization across journeys, and a strengthened reputation as a trusted online electrical retailer.

AO.com

Dominic Starkey

Director of Marketing