Case Study: Harness Racing Victoria grows viewership and engages younger audiences with Brightcove

Harness Racing Victoria grows viewership 52% in 6 months with Brightcove

Harness Racing Victoria, overseeing 28 harness racing clubs, faced the challenge of an aging fan base and declining popularity. They needed to engage a younger demographic and create a more engaging digital viewing experience to remain relevant. To address this, they partnered with Brightcove and its video solutions, including Brightcove Live and Video Cloud.

Brightcove provided a robust video platform to power TrotsVision, Harness Racing Victoria's streaming service. The solution delivered a more engaging fan experience with behind-the-scenes content and improved internal efficiencies with a searchable video library. As a result, Brightcove helped achieve a 52% growth in viewership over six months and a 250% increase in its 18-35-year-old audience demographic.

Harness Racing Victoria