Case Study: Gannett achieves scalable video distribution and increased audience engagement with Brightcove Studio

Gannett - Customer Case Study

Gannett, a major U.S. media holding company that includes USA Today, wanted to scale video as its primary monetizable asset across hundreds of newspaper and broadcast properties. The organization needed a fast, easy-to-use, and scalable platform that let reporters produce and publish video in the field, share media across properties, tag and manage content, track performance, and reach emerging devices like the iPad.

Gannett adopted Brightcove Studio, enabling reporters to shoot, edit and upload in real time, push tagged content live, and use centralized analytics to measure performance across properties. The result was rapid HTML5 mobile support, stronger audience reach, exponential growth in time-on-site and site stickiness, and the ability to focus internal resources on video production while Brightcove handles the technology.

Gannett

Steve Elfers

Video Director