Case Study: ExactTarget Marketing Cloud doubles visitor time and boosts demo requests with Brightcove Video Cloud

Exact Target - Customer Case Study

ExactTarget Marketing Cloud, a Salesforce company, needed a better way to showcase its capabilities and brand online, increase visitor engagement and demo requests, and simplify video production and distribution for marketing and sales teams. The challenge was to present targeted, device-ready video content that demonstrated customer successes and product value while enabling faster collaboration and consistent brand presentation.

ExactTarget implemented Brightcove Video Cloud with a custom video portal, enabling quick uploads, encoding for all devices, and easy sharing of targeted videos. The portal doubled average time on-site (video portal >5 minutes), reduced bounce rate by 12% (≈45% in the portal), generated 53,000+ views and over 500 demo requests, improved brand management through faster publishing, and saved marketing team members about an hour each per week.

ExactTarget

Kathryn Loheide

Director, Global Digital Marketing