Case Study: Everyone Active achieves personalized member engagement and boosts online membership sales with Brightcove Video Cloud

Everyone Active makes every gym-goer feel at home using video

Everyone Active is a UK gym operator with 160 locations and a five‑million strong member database that needed to connect one‑on‑one with customers. Head of Commercial and Digital Tim Mayer faced the challenge of streamlining consistent messaging and workflows across many sites while still serving each gym’s unique needs and delivering individualized member experiences.

By adopting Brightcove Video Cloud as a single source of video truth and feeding its analytics into a single‑customer‑view dashboard, Everyone Active automated personalized content delivery and aligned communications, web, and content teams. The video‑first strategy has driven internal efficiencies, strengthened the brand and revenue—now nearly half of memberships start online via video—and helped members better achieve their fitness goals.

Everyone Active

Tim Mayer

Head of Commercial and Digital