Case Study: Digital Trends achieves 99% video view rate and 70,000 daily pre-roll impressions with Brightcove SSAI

Digital Trends Achieves 99% Video View Rate with Brightcove and SSAI

Digital Trends, a consumer technology publisher (Digital Trends, Digital Trends Español, and The Manual), added video to engage readers but struggled to grow view counts and deliver the detailed metrics advertisers demand—especially with ad blockers limiting pre-roll delivery. Founders Dan Gaul and Ian Bell needed more measurable views to attract advertisers and monetize inventory effectively.

They partnered with Brightcove, implementing SSAI to mitigate ad blockers, integrated IAS for unified measurement, and used Brightcove’s Dynamic Delivery to optimize playback across devices. The result: a 24.7% lift in video views, up to 70,000 additional pre-roll impressions per day, a 99% view-through rate, and new programmatic inventory that increased ad revenue.

Digital Trends

Dan Gaul

Co-Founder & Chief Technology Officer