Case Study: Dentinal Tubules achieves a premier e‑learning resource and global community growth with Brightcove Video Cloud

Dentinal Tubules Leverages Video to Build the Premier e-Learning Resource For All Things Dental

Dentinal Tubules, founded in 2009, is an e‑learning portal for dental professionals that needed a way to deliver high‑quality, scalable video—live surgeries, lectures and on‑demand content—to help clinicians meet CPD/CE requirements without leaving the office. The challenge was to create a reliable, interactive platform that could host complex multi‑camera livestreams, support group learning and tests, and convert free members into paying subscribers while serving a global audience.

Dentinal Tubules partnered with Brightcove Video Cloud to host HD VOD and livestreams, quickly convert live events to on‑demand content, and power a GroupWatch virtual classroom for attendance and certification. The site now offers 1,000+ videos (30,000–40,000 minutes), streams 2–3 live events monthly with up to 400 participants, produces 10–13 new videos per month, and supports ~30,000 free members and 2,000 paid subscribers—driving engagement, meeting CPD needs, and positioning the company to scale toward its goal of 10,000 subscribers and 100,000 members.

Dentinal Tubules

Dhru Shah

Chief Executive Officer