Case Study: DangerTV achieves 300% increase in unique views in a single month with Brightcove Video Cloud

DangerTV Sees 300% Increase In Unique Views In A Single Month

DangerTV is a niche OTT network founded by broadcast and digital veterans that curates danger-focused videos—survival, animal attacks, extreme weather, war and crime—targeting millennial and Gen Z males. The team needed a low-cost, scalable way to launch and monetize a streaming service with a small staff while proving that danger-themed content could drive viral engagement.

By using Brightcove’s Video Cloud for reliable streaming, server-side ad insertion and built-in ad/subscription monetization, DangerTV launched quickly and focused on content and social distribution. The site’s unique views jumped from 50,000 in month one to 200,000 in month two (a 300% increase), an Instagram clip hit 200,000 views, and the company now operates a 500–700 hour library with confidence that the platform will scale as their audience and revenue streams grow.

DangerTV

Alvaro Saralegui

Co-founder