Case Study: Crash Media Group achieves two million monthly video views and boosted revenues with Brightcove

Crash Media Boosts Revenues, Generates Two Million Monthly Video Views Using Brightcove

Crash Media Group is an online sports publisher and digital media agency that runs leading sites for Formula 1, sports cars and bikes, golf, and premium motorcycles, reaching over 3 million monthly visitors and 12 million page views. Facing rising demand for video from users and advertisers, CMG struggled to deliver reliable video playback, pre-roll advertising, and revenue with YouTube and JW Player and needed a more robust video platform.

After integrating Brightcove in mid‑2018, CMG quickly scaled its video offering—hitting up to two million monthly video views within two months—and unlocked new ad monetization. The Brightcove integration was seamless with CMG’s ad stack, enabled better connections with premium advertisers, drove company growth, and prompted continued investment in an in-house video strategy.

Crash Media Group

James Knock

Chief Marketing Officer