Case Study: Cheil Worldwide achieves first-of-its-kind multi-platform live streaming with Brightcove

Cheil Worldwide reaches 29 networks across 25 countries with Brightcove live streaming

Cheil Worldwide, a leading South Korean advertising agency, faced the challenge of live streaming an internal conference to its geographically dispersed employees across multiple digital platforms. They needed a solution that could deliver content to web, iPhone, iPad, and Android devices simultaneously. To achieve this, Cheil partnered with Brightcove and leveraged its Brightcove Live service.

Brightcove implemented a first-of-its-kind live streaming solution that successfully reached all target platforms. The event was a major success, leading to increased internal demand for the technology and its subsequent adoption for Cheil's key global accounts, including Samsung Electronics. The solution from Brightcove cemented the agency's leadership status and opened new opportunities for client digital strategies.

Cheil Worldwide