Case Study: Wacoal centralizes video management and improves deadline control with Brightcove

Centralized management of video content across the company, ensuring reliable deadline management

Wacoal, the apparel company, faced growing challenges managing video content across teams using YouTube, including weak permission controls, difficult deadline tracking for model-rights contracts, and costly landing page creation. As its video library expanded, Wacoal needed a more secure, centralized way to manage public and internal videos while supporting brand promotion and company-wide coordination.

Wacoal implemented **Brightcove** products including **Brightcove Video Cloud**, **Brightcove Social**, and **Brightcove Gallery**. With Brightcove, Wacoal gained role-based permissions, expiration-date management, and fast self-service landing page creation, helping reduce costs and avoid rights-management mistakes. The company also moved internal training videos to the secure cloud and began testing viewing analytics, improving access to up-to-date content and laying the groundwork for broader business use.

Wacoal

Kazumi Kawakatsu

Public Relations and Advertising Department