Case Study: Cars.com achieves six-minute average video engagement and improved analytics with Brightcove Video Cloud

Cars.com Supercharges User Engagement with Brightcove Video Cloud

Cars.com, one of the Internet’s largest automotive classified sites with over 10 million monthly visitors, needed to scale its editorial video strategy to drive traffic, increase dwell time and provide advertisers with better measurement and monetization opportunities. The company faced challenges in efficiently creating and distributing video across platforms (including mobile), improving social sharing, and getting detailed analytics to shape content and sell audience segments.

By adopting Brightcove Video Cloud in 2009, Cars.com streamlined video creation, tagging, custom players and multi-platform syndication while gaining robust analytics. The platform boosted user engagement—average video watch time jumped from about 30 seconds to more than six minutes—simplified distribution and sharing, improved internal workflows, and delivered the measurement needed to grow brand presence and advertiser value.

Cars.com

Patrick Olsen

Editor-in-Chief